Ask Me Where it Hurts
A New Program for Trauma Informed Care
MARKETING
PROPOSED MARKETING PLAN: ANTONIO MARTIN
Overview
Brand: The Fear Whisperer
Project: Ask Me Where It Hurts Program
Product: Better Left Unsaid book and video series:
Volume 1: Better Left Unsaid-An Exploration of Sociopathy (2016)
Volume 2: Better Left Unsaid-An Exploration of Psychosocial Pathology (2017)
Volume 3: Better Left Unsaid-An Exploration of Narcissism (2018)
Volume 4: Better Left Unsaid-An Exploration of Cultural Sensitivity on Racism (2020)
Objective
To disambiguate mental illness and introduce a new paradigm into the standardized modality of treatment throughout the various behavioral centers and to Trauma Intensive Care service providers.
Antonio Martin
As an emerging social services educator in the field of Trauma Intensive Care, Martin’s unique informative work offers a wide variety of educational and support venues to the public and social service sector.
Martin’s Better Left Unsaid book and video series are the fundamental tools for his Ask Me Where it Hurts program. His stories focus on Trauma Intensive Care for mental illness, addictions, and self-destructive behavior. They are woven from Martin’s first-hand experiences as a social worker and presented in a style that provides empowering and fresh perspectives for facilitators to utilize during treatment to help their patients overcome their emotional and psychological disorders.
Martin’s real-world based tools will easily segue from clinical environments to workshops, seminars, training programs, and on-line made-for-broadcast episodic platforms.
Mission
Drive the public and business sector to Martin’s web and blog sites
Sustain and expand Martin’s audience base through social media
Gain book and video awareness and increased sales
Strategy
Incorporating a grassroots media campaign that relies heavily on the Internet as a partnering tool with networking within the social services’ community will keep marketing costs down. This strategy will include being open and available to public and business seminars and the leveraging of Martin's Better Left Unsaid book and video series. Personal outreach will create awareness, establish credibility, secure supporters, and potential supporters for Martin’s Trauma Intensive Care endeavors.
Slogan
The Fear Whisperer
Evokes: “I am understood. It is safe for me to talk about my experience.”
Venues
Business Directories and Listings
Print (Traditional and Electronic)
Public Service Announcements
Social Media (Content, Images, Videos, Webinars, Live Events)
Speaking (Podcasts, Radio, Ted Talks, Businesses, Non-Profits, Cities, Museums, Associations, Organizations, Clubs, Schools/Colleges/Universities, Churches/Synagogues)
Sales Strategy
Better Left Unsaid tools will be available through:
Articles via Print and Electronic Venues
Direct Purchase
Social Media Venues
Stream Media from Ask Me Where it Hurts Website
Word-of-Mouth/Recommendations
Workshops and Coaching