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MARKETING

 

PROPOSED MARKETING PLAN:  ANTONIO MARTIN

Overview

Brand:     The Fear Whisperer

 

Project:   Ask Me Where It Hurts Program

 

Product:  Better Left Unsaid book and video series:

Volume 1: Better Left Unsaid-An Exploration of Sociopathy (2016)

Volume 2: Better Left Unsaid-An Exploration of Psychosocial Pathology (2017)

Volume 3: Better Left Unsaid-An Exploration of Narcissism (2018)

Volume 4: Better Left Unsaid-An Exploration of Cultural Sensitivity on Racism (2020)

Objective

To disambiguate mental illness and introduce a new paradigm into the standardized modality of treatment throughout the various behavioral centers and to Trauma Intensive Care service providers.

Antonio Martin

As an emerging social services educator in the field of Trauma Intensive Care, Martin’s unique informative work offers a wide variety of educational and support venues to the public and social service sector.

 

Martin’s Better Left Unsaid book and video series are the fundamental tools for his Ask Me Where it Hurts program.  His stories focus on Trauma Intensive Care for mental illness, addictions, and self-destructive behavior.  They are woven from Martin’s first-hand experiences as a social worker and presented in a style that provides empowering and fresh perspectives for facilitators to utilize during treatment to help their patients overcome their emotional and psychological disorders.

 

Martin’s real-world based tools will easily segue from clinical environments to workshops, seminars, training programs, and on-line made-for-broadcast episodic platforms.

Mission

Drive the public and business sector to Martin’s web and blog sites

Sustain and expand Martin’s audience base through social media

Gain book and video awareness and increased sales

Strategy

Incorporating a grassroots media campaign that relies heavily on the Internet as a partnering tool with networking within the social services’ community will keep marketing costs down.  This strategy will include being open and available to public and business seminars and the leveraging of Martin's Better Left Unsaid book and video series. Personal outreach will create awareness, establish credibility, secure supporters, and potential supporters for Martin’s Trauma Intensive Care endeavors.

Slogan

The Fear Whisperer
Evokes: “I am understood. It is safe for me to talk about my experience.”

Venues

Business Directories and Listings

Print (Traditional and Electronic)

Public Service Announcements

Social Media (Content, Images, Videos, Webinars, Live Events)

Speaking (Podcasts, Radio, Ted Talks, Businesses, Non-Profits, Cities, Museums, Associations, Organizations, Clubs, Schools/Colleges/Universities, Churches/Synagogues)

Sales Strategy

Better Left Unsaid tools will be available through:

Articles via Print and Electronic Venues

Direct Purchase

Social Media Venues
Stream Media from Ask Me Where it Hurts Website

Word-of-Mouth/Recommendations

Workshops and Coaching

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